About This Privacy Policy

This Privacy Policy explains how Absolute Intelligence UK (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you use our websites, contact us, or we provide services. It applies to our website at https://absoluteintelligenceuk.com (“Website”) as well as to any personal data we collect during the course of delivering our services.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Controller: Absolute Intelligence UK Limited

Registered office address: 12 Sandy Ridge, Chislehurst, England, BR7 5DR.

Company registration number: 16702538. A limited company registered in England and
Wales.

Website: https://absoluteintelligenceuk.com

Privacy contact: privacy@absoluteintelligenceuk.com

If you are unhappy with how we handle your data, or if you have questions about this Privacy Policy, you can contact us at: privacy@absoluteintelligenceuk.com.

Alternatively, you also have the right to complain to the Information Commissioner’s Office (ICO), reachable by calling 0303 123 1113 or emailing ico.org.uk.

Policy Scope and Application

This Privacy Policy applies to the collection, use, storage and protection of personal information in the following areas:

  • Our website absoluteintelligenceuk.com, and subdomains
  • Sales and marketing interactions
  • Client onboarding and service delivery (including AI-assisted and human-agent operations)
  • Vendor management, recruitment and general business operations

 

The Personal Data We Collect

We may collect and process the following types of personal data:

Information you provide to us directly

  • Name
  • Email address
  • Telephone number
  • Company name
  • Postal address
  • Any information provided in enquiries, emails, or contact forms
  • Any information provided in tickets, chat/call notes, transcripts, recordings or voicemails (where applicable)
  • Recruitment documentation, including CV, cover letter, interview notes, references
  • Information relating to the services we deliver to you including commercial information, including proposals, statements of work, contracts, purchase orders, billing details

Information collected automatically (website usage)

We may use cookies and similar tracking technologies on our website now or in the future. This may include:

  • IP address
  • Browser type and device information
  • Pages viewed and navigation patterns
  • Approximate time zone and location data
  • Analytics/marketing cookies (only with consent)

Information collected during service delivery (offline or online)

  • Job title
  • Business contact information
  • Project or service-related information
  • Billing or contractual data (if applicable)

We do not collect or store payment information on our website, as we do not process payments online.

Special category data

We do not intentionally collect this via our website or routine services. Please do not send health, biometric, political, religious or similar sensitive data. If processing is necessary, we will identify and communicate a lawful basis before doing so.

Where we get your data

  • Directly from you (forms, email, phone, chat, meetings, events)
  • Your employer or colleagues for service delivery and account administration
  • Our processors acting on our instructions
  • Public sources (official registers, corporate sites, professional networks) for B2B engagement
  • Lead providers/partners (B2B only). Where we obtain data indirectly, we provide this privacy information within one month or at first contact, whichever is earlier.

How We Use Personal Data

We collect only the data that we need, which we may use for the purposes below.

Purpose: Respond to enquiries
Typical data: Identity, contact, enquiry details
Lawful basis: Legitimate interests (to respond effectively) or steps prior to contract

Purpose: Contracting, onboarding and service delivery (including AI-assisted and human
operations)
Typical data: Identity, contact, account/service, commercial
Lawful basis: Contract; Legitimate interests (to operate and improve services)

Purpose Client due diligence and compliance
Typical data: Identity, contact, limited verification
Lawful basis: Legal obligation; Legitimate interests (risk management)

Purpose Maintaining business records, including billing, vendor management and accounting
Typical data: Identity, contact, commercial, financial
Lawful basis: Contract; Legal obligation

Purpose Website operation and security
Typical data: Usage, device, essential cookies
Lawful basis: Legitimate interests (secure, reliable service)

Purpose Analytics and site improvement
Typical data: Usage, device, analytics cookies
Lawful basis: Consent (PECR)

Purpose B2B direct marketing and events, or service related emails (subject to consent)
Typical data: Identity, contact, role, engagement history
Lawful basis: Legitimate interests; or Consent where required; Soft opt-in for similar services

Purpose Defending or establishing legal claims
Typical data: Relevant records
Lawful basis: Legitimate interests; Legal claims

Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Legitimate interests (e.g., responding to enquiries, operating our business, improving our services)
  • Performance of a contract (when providing services to clients)
  • Consent (for marketing communications or cookie-based analytics in the future)
  • Legal obligation (for record-keeping or compliance requirements)

Who We Share Data With

We share data only as needed, under contracts that require confidentiality, security and compliance.

  • Service providers (processors): hosting, email, contact-centre platforms, ticketing/CRM, analytics, communications, document management, accounting
  • Professional advisers: legal, audit, insurance, accounting, or compliance advisors (if required)
  • Authorities: where required by law or to defend legal claims
  • Contractors or consultants working with us to deliver our services
  • Corporate events: during a merger, acquisition or reorganisation, under appropriate safeguards

We do not sell your personal data.

Automated Decision-Making and Profiling

We do not make solely automated decisions that have legal or similarly significant effects via our websites.

We may use automated scoring/routing to triage enquiries and improve response times. You can object to profiling used for direct marketing and request human review where appropriate.

International Data Transfers

Because we work with global brands and international partners, your data may be transferred outside the UK. Where this occurs, we ensure appropriate safeguards are in place in line with UK GDPR requirements.

We rely on legal mechanisms such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses to authorise transfers to countries without an adequacy decision.

Before any transfer, we carry out a documented Transfer Risk Assessment (TRA) to identify and mitigate potential risks to the security and privacy of your data.

We also implement additional technical and organisational measures as required, including encryption, access controls, and secure storage, to maintain the confidentiality and integrity of your data.

You may contact us to request copies of relevant safeguards, subject to reasonable redactions.

Data Retention – How Long We Keep Data

We keep personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:

  • Communication records
  • Project documentation
  • Legal, regulatory, or tax obligations

Retention periods vary depending on the type of information and contractual requirements. Once the retention period has expired, the data is then deleted or irreversibly anonymised.

Category: Enquiry records
Typical retention: 24 months from last contact

Category: Contracts, orders, invoices
Typical retention: Contract term + 7 years

Category: Service delivery records (tickets, transcripts, recordings if used)
Typical retention: Contract term + 24 months, unless needed longer for legal claims

Category: Marketing lists
Typical retention: Until you opt out; suppression lists held indefinitely to honour opt-outs

Category: Website analytics
Typical retention: 26 months unless consent withdrawn earlier

Category: Recruitment records
Typical retention: 12 months from decision, or longer with consent

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of access – request a copy of your data
  • Right to rectification – correct inaccurate information
  • Right to erasure – request deletion of your data (in certain circumstances)
  • Right to processing based on legitimate interests, and object to direct marketing at any time
  • Right to object (including to direct marketing)
  • Right to data portability
  • Right to withdraw consent at any time (where consent is relied on)

To exercise any of these rights, contact us at:
privacy@absoluteintelligenceuk.com

Direct marketing choices

Every marketing message includes an unsubscribe option. You can also email privacy@absoluteintelligenceuk.com to opt out. If we rely on consent, we’ll only send messages where you have opted in, and you can withdraw consent at any time.

Cookies and Analytics

We may use cookies and similar tracking technologies on our website now or in the future. These tools help us understand how visitors use our website and improve our services. This includes essential cookies, which run the site and do not require consent.

Cookies and tracking technologies may include, but are not limited to, website analytics tools, performance monitoring, and user experience optimisation services. These tools may collect information such as:

  • Pages visited

  • Time spent on the website

  • Device and browser type

  • IP address (in anonymised form where applicable)

Analytics/marketing cookies are optional and only set with your consent. We will provide a cookie notice or banner on the website when such tools are in use, giving you the option to accept or reject non-essential cookies. You can also manage cookies through your browser settings.

Data Security

We take data security seriously and implement appropriate technical and organisational measures to protect personal information, including:

  • Secure storage and access controls, with role-based access and least-privilege permissions
  • Multi-factor authentication (MFA) where supported
  • Encryption where appropriate
  • Restricted access to authorised personnel
  • Regular security reviews

Despite this, no online transmission is fully secure, and we cannot guarantee absolute security.

Call recordings and CCTV (if applicable)

We may record calls or voicemails for quality assurance, training, or record-keeping purposes. You will be informed at the start of any recorded call. Recordings are generally retained for up to 12 months, unless required for legal or regulatory purposes. We process this data based on our legitimate interests and, where applicable, to fulfil contractual obligations.

Where CCTV is in use on our premises for security purposes, clear signage is displayed. Footage is normally retained for up to 30 days, unless needed for investigation or compliance purposes.

Links to External Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

Changes to This Privacy Policy

We review this Privacy Policy regularly, and may update it from time to time. Material changes will be signposted on our website and, where appropriate, notified by email to clients. Changes will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have any questions about this Privacy Policy or how we process your data, please email us:
enquiries@absoluteintelligenceuk.com