Absolute Intelligence (previously Consumer Links) was born in 2015 out of a belief that there was a better way to manage outsourced business processes. With many businesses struggling to find quality and long-lasting outsourcing partners, Absolute Intelligence was created on the mission of putting the customer first.
From our humble beginnings, our results spoke for themselves and have helped our business grow from a small Manchester office to a global operation of over 400 employees.
We believe that BPO should be about more than just cost savings — it should also be about driving real business value and creating lasting relationships.
And we don’t just stop there. We continue to work closely with our clients, monitoring performance and making ongoing improvements to ensure that they get the most out of our services.
We are proud to say that we have helped some of the world’s leading brands improve their Customer Satisfaction Scores, increase their First Call Resolution rates and drive down their costs.
Talk to us
Three principles that shape how our teams work, in the UK and in South Africa.
Doing the right thing, even when no one is watching. Being ethical and honest at all times.
Feeling safe and secure in a supportive environment. Working together to make a difference.
Crystal clear communication creates clarity and understanding. We use clear language that is easy to understand.
Alongside our outsourcing expertise, we’ve invested in AI customer service solutions that help brands modernise how they support customers. These aren’t outsourced services, but technology-led solutions that work hand-in-hand with existing contact centres. Our AI offering includes intelligent voice agents and chatbots that handle routine queries instantly, reduce costs, and ensure services are available 24/7.
For businesses, this means greater cost efficiency and faster resolutions, while human teams remain focused on the complex and sensitive interactions where they add the most value. By bringing together outsourcing excellence and AI innovation, Absolute Intelligence gives clients more ways to scale customer service, control costs, and deliver stronger results.
In short, we’re an outsourcing partner that will go the extra mile to deliver real value for your business.
Explore AI customer serviceThe team, the vision and the safeguards that make the delivery model work.
All of the great work that we do doesn’t just happen by accident. We have a world class team behind the scenes that truly understands our business and what it is that our clients want to achieve.
Our team put our clients first and at the centre of everything that we do, day in, day out.
Get in touch
At Absolute Intelligence we aim to create high-quality customer experiences that deliver real business value. We are committed to providing the highest quality outsourcing services, as well as establishing long-term partnerships of mutual value with our customers.
Our goal is to put the client first in everything we do and develop long-term relationships based on trust, transparency, and respect.
Get in touch
Outsourcing key functions of your business can be daunting. To give you peace of mind we’ve built an international infrastructure that provides brand protection, reliability and data security.
Get in touch
If you would like to talk about how outsourcing could work for your business, get in touch and we will talk it through.
